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Bassoul-Heneine SAL, the official MINI importer in Lebanon, recently hosted its third edition of the biennial MINI Ride and Drive event. The first MINI Ride and Drive event took place in 2010 followed by its second edition being held in 2013. The purpose of the event is to show gratitude and give back to MINI's loyal customers and this year, the theme of the event was 'MINI Pop-Up Picnic'.
A total of 240 MINIs gathered in the early morning on 28th June at ABC Dbayeh, where MINI customers enjoyed complementary refreshments and saj manakish to kick off the event. All attendees were also given a CD pre-mixed by local talents Djette, Caline and Jana, as well as a MINI branded picnic blanket for comfort and convenience at the final destination. By 10.30am the convoy set off through the streets before enjoying a brief pit stop at Kfardebian for re-grouping. The cavalcade then continued until it reached its final secret destination - "Le Plateau de Bakish".
At Le Plateau de Bakish, a 5000sqm area had been completely transformed into a MINI Pop-Up Picnic where more than 700 customers and their friends gathered to enjoy a fun-filled day of activities, music, entertainment and food.
Commenting on the MINI Pop-Up picnic activity, Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal, said: "With our ccommitment to uniqueness and individuality, the MINI Pop-Up journey proved to be a successful activity as we can see the interest this integrated event created in MINI as a brand and as a product."
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