Opening of Men's World Exhibition 2015

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May 2015

Exhibition La Marina

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La Marina Dbayeh Exhibition Opening of Men's World Exhibition 2015 Lebanon

A world dedicated to men's interests opened its doors at La Marina Joseph Khoury, Dbayeh with an impressive turnout. Organized by FEW, MEN's WORLD, a one-of-a-kind exhibition, is held under the patronage of the Minister of Tourism, HE Michel Pharaon in partnership with WaterfrontCity, SGBL Bank and Libano-Suisse insurance. More than 100 exhibitors display their products and services devoted solely to the modern man in a mesmerizing setting and a laid-back atmosphere. The Minister cut the opening ribbon in the presence of prominent local and international figures, including diplomats, high-ranking officials, and businessmen, in addition to media outlets and representatives of the exhibition's partners and sponsors, namely British Airways, La Mie Doree, Professionals, MTV, NRJ, Nostalgie, Annahar, Virgin Megastore and Grand Cinemas.

Spread over 3,500 square meters, this first edition of MEN'S WORLD exhibition will showcase more than 300 brands and is expected to attract more than 20,000 visitors. It is the venue where men of all ages and interests can find cars, bikes, boats, clothes, sports apparel, jewelry, fashion accessories, beach wear, footwear, design furniture, home accessories and so much more. A VIP lounge has also been set up where exhibitors can receive their guests in a very sophisticated ambience. Live bands, daily shows and private receptions are also on the agenda of this 4-day exhibition.

Following the ribbon cutting, Minister Pharaon toured the exhibition to explore the various products on display and emphasized the importance of holding events of this caliber.

FEW is a trendsetter in the event planning and management scene with Lina El Haj, Joelle Ghannam and Brigitte Khoury at the helm. MEN'S WORLD is their vision of a unique exhibition that caters solely to the needs of the modern man. "We have put together an exciting agenda for the exhibition as we are keen to provide visitors with a wide array of products related to the luxurious lifestyle while offering at the same time an entertaining atmosphere to cater for all ages," said FEW representatives.

For his part, Mr.Samer Bissat, Senior Development Director at Majid Al Futtaim Properties - Communities, said, '' We are very much looking forward in hosting Men's World exhibition at our premises here at Waterfront City Dbayeh for the next four days..

He added "As the development comes to life, we are committed to deliver this living environment and creating great moments for everyone every day. Waterfront City will offer residents and visitors an unparalleled experience, by combining an ideal business park for professionals, and a variety of residences to choose from, as well as numerous leisure and entertainment outlets."

MEN'S WORLD 2015 presented an opportunity to launch the White Ribbon campaign that aims to raise awareness on domestic abuse and to stand up for women who have suffered any form of violence. Former Minister Ziad Baroud announced the launching of the campaign in collaboration with KAFA whose members distributed white ribbons to those in attendance, specifically the men.