Many social media users have both Facebook and Instagram, and it can be fun to link your Facebook and Instagram accounts together and post the same photo on both accounts. Double the platforms, double the likes and exposure.
But sometimes, you'll only want your photos to appear on one platform or the other. So, how do you do that?
Here’s how to link and unlink your Instagram and Facebook accounts, and how to share any Facebook post on your account onto Instagram and vice versa.
How to Link Your Instagram and Facebook Accounts
- On your Instagram homepage, go to your profile by tapping the icon at the bottom right screen.
- Once you are on your profile, tap the three horizontal lines on the top right corner.
- Tap Settings.
- Select Account. Scroll and select Sharing to other apps.
- You will see a list of apps which you can select and link your Instagram account with. Select Facebook.
- You will then be asked to enter your Facebook login information, including your email and password.
Both your accounts are now linked. Congratulations—you will now gain bigger exposure for your social media posts, and increased engagement between you and your network of friends. Many businesses link their Facebook and Instagram accounts for precisely this reason.
In fact, little things like this is actually all part of social media marketing, which is now the mainstream way of curating a shiny business brand.
How to Unlink Your Instagram Account From Facebook
Feeling like you are oversharing your life on Facebook and Instagram? Don’t worry, you can always unlink both accounts and enjoy some degree of privacy.
The steps for unlinking your accounts are a little bit different to linking them. A while ago Facebook introduced Accounts Center, which is a place where users can manage their connected Instagram, Facebook, and Facebook Messenger accounts in a single place.
To unlink your Instagram from Facebook, you will need to go on Accounts Center. Here’s how to do it.
- On your Instagram homepage, go to your profile by tapping the icon at the bottom right screen.
- Once you are on your profile, tap the three horizontal lines on the top right corner.
- Tap Settings.
- Scroll down and select Accounts Center in blue fonts.
- You will see the accounts and profiles that are linked to one another above Manage Connected Experiences. Tap on the profiles.
- Select the Facebook profile, then select Remove from Accounts Center in red fonts.
- You will see the accounts and profiles that are linked to one another above Manage Connected Experiences. Tap on the profiles.
- Select the Facebook profile, then select Remove from Accounts Center in red fonts
How to Share Facebook Posts to Instagram (and Vice Versa)
It’s not just photos that are able to make rounds on both platforms. Did you know that you could also share your Facebook posts on Instagram, and vice versa? However, the catch is that this function is only available for business pages.
So, if you run a business page on Facebook and would like to learn how to cross-post onto Instagram, you have to first connect your business page to your Instagram business account, and this can only be done via desktop.
Just follow the steps below.
- Log onto your business page on Facebook.
- Navigate to Settings at the bottom left corner.
- Scroll down and select Instagram.
- Select Connect Account.
You will then be asked to enter the login information for your Instagram business page.
After entering the relevant information, both your accounts will now be connected to one another. Once this has happened, you can try cross-posting from Facebook with your business page to make sure everything works.
- Create a new post.
- Before sharing it, you should be able to see the new Instagram option under News Feed.
- Tick the option.
- Finally, click Share Now.
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