adidas Pursuit of Happiness Run

On the eve of the International Day of Happiness celebrated on March 20, adidas decided to spread some happy vibes around Beirut. The innovative sports brand gathered runners from its Club as well as media and influencers to run the streets of the capital under the theme "Pursuit of Happiness". During the one-hour run, participants distributed smiley-shaped cookies for passers-by with funny messages about the happiness-triggering effects of running, encouraging people to join the adidas runners' club. Runners were also offered a 25% discount at adidas store prior to the run.