The Grand Opening of ToysRus

Berytrade, the exclusive franchisee of Toys“R”Us® in Lebanon, proudly announces the grand opening of its flagship store at ABC Verdun, Beirut. This marks a statement of resilience and hope in the Lebanese retail’s sector,  reaffirming confidence in the country’s economic potential and commitment to providing world-class family shopping experiences.

Located in one of Beirut’s premier shopping destinations, the new 812 sqm store offers an immersive toy shopping experience, featuring global toy leaders such as LEGO, Hasbro, Mattel, and a curated selection of the latest and most innovative toys. Families can explore interactive play zones, engage with Geoffrey the Giraffe™, and discover an unmatched range of quality products under one roof.

We firmly believe in our country and its bright future said Paul Nakhle, Co-Founder and CEO of Berytrade s.a.r.l. We are honored to partner with WHP Global to bring Toys"R"Us and Babies"R"Us to Lebanon. We look forward to creating a unique and engaging shopping experience with the opening of our flagship store in Beirut. This project is more than just retail; it’s a statement. It’s about rebuilding trust in our market, investing in growth, and giving Lebanese families access to world-class brands right here at home. Lebanon’s potential is limitless, and we are proud to be part of its story. The best is yet to come!"

Commitment to Lebanon’s Future

Berytrade’s expansion into Lebanon aligns with a broader vision of fostering economic resilience, job creation, and consumer confidence in the local market. With Toys“R”Us® now established in Beirut, the company aims to further expand and enhance the Lebanese retail experience in the coming years.