(Hangzhou, 2025) Today, the new-premium intelligent auto brand, smart announced further expansion of its Middle Eastern business by partnering with T. Gargour & Fils Group to introduce the new generation of smart product portfolios to markets including Lebanon and Jordan. Recently, the smart #1 and #3 have been launched in Lebanon and are set to debut in Jordan. Currently, smart's global business network has now extended to 34 countries and regions.
smart announces a partnership with TGF Group to deepen its presence in the Middle East, entering new markets including Lebanon and Jordan
Ms. Mandy Zhang, Global CMO of smart, said, "In 2025, the renewed smart brand embarks on its second 5-year journey. As a global brand, we're accelerating operations. Our collaboration with TGF Group underscores our dedication to expanding in emerging Middle Eastern markets. TGF Group, with its rich experience in operating premium automotive brands and a highly reputed, seasoned team, is a strategic partner. We are confident that this partnership will further enhance smart's global brand image and deliver exceptional brand, product, and service experiences to more customers."
Driven by rising environmental awareness, supportive policies, and continuous technological advancements, the new energy vehicle market in the Middle East, particularly in Lebanon and Jordan, is witnessing rapid growth. This trend speeds up the region's transition to green mobility and presents new opportunities for smart.
As a nearly century-old trading and automotive distribution group in the region, TGF Group has been appointed the exclusive distributor of Mercedes-Benz in Lebanon and Jordan since 1954.
The smart #1 and #3 have already arrived in the Lebanese market
Mr. Cesar Aoun, Managing Director of T. Gargour & FilsLebanon, said, "Amid the current wave of new energy vehicles, we are thrilled to experience the renewal of smart that embodies forward-thinking design and sustainability and introduce this brand to customers in our region. We look forward to embarking on this exciting journey with smart and exploring more possibilities for green mobility in the Middle East."
Following a "China-Europe, dual-home" global development strategy, smart continues to grow its business footprint worldwide, and now spans 34 markets in China, Europe, the Middle East, Southeast Asia, Oceania, and Latin America. In 2025, the brand is expanding its partnerships to over 10 new markets. Stay tuned for more details on the rollout of smart vehicles in the Middle East and beyond.
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