Launching of L Occitane au Bresil

back

Jun 2014

Social Event Amethyste-Phoenicia

ADD PHOTOS

Amethyste-Phoenicia Beirut-Downtown Social Event Launching of L Occitane au Bresil Lebanon

L'Occitane En Provence hosted a Press Cocktail to discover L'Occitane Au Bresil on Monday 16th of June 2014 at Amethyste Lounge-Phoenicia Hotel.

During his journey through Brazil, Olivier Baussan filled page after page of souvenir notes: name of a painter, lists of ingredients, a sketch of a flower, a phrase... the L'OCCITANE au Bresil project began to take shape. Three words and the decision was made: Feito no Brasil- made in Brazil.

In these sun, fragrance and body care lines, each beauty product is associated with three Brazilian elements: biome (bio geographical region), ingredient and artist.

In Brazil, spolit for choice, such is the incredible diversity of the Brazilian ecosystems, L'OCCITANE has adopted two new ingredients:

JENIPAPO, a fruit tree from the Cerrado.

VITORIA REGIA, a giant water lily from Amazonia.

Brazilian illustrators were entrusted with creating a design to represent each of the star ingredients: Jenipapo and Vitoria Regia. Olivier Baussan designed the shape of the bottles.

VITORIA REGIA

Biome: Amazonia

Ingredient: Vitoria Regia

Producer: Marcela & Francivaldo

Illustrator: Joanna Lira

VITORIA REGIA is a line of fragrant products that evokes the two phases of a giant water lily, whose leaves measure almost three meters in diameter. Two new fragrances were inspired by the different facets of this flower:

DAY FLOWER: A FRESH, GREEN FLORAL SCENT

The Vitoria Regia flower sleeps during the DAY, its petals folded over as if to protect itself from the rays of the sun. A fragrance that opens with a breeze of fresh air, mingling citrus notes of orange and lemon with a beautiful scent of green apple.

Eau de Cologne 100ml
Day Flower Shower Gel 250ml
Day Flower Body Lotion 250ml
Day Flower Hand Cream 30ml
Day Flower Vegetal Mild Soap 75gr

NIGHT FLOWER: A POWDERY, GREEN FLORAL SCENT

During the NIGHT, the lily transforms. It blooms in the soft light of the moon and releases a sophisticated floral scent, dominated by green and powdery notes. The next day, it fades away, giving its place to a new one.

Eau de Cologne 100ml
Night Flower flower Soap 100gr
Night Flower Vegetal Mil Soap 75gr

JENIPAPO

Biome: The Cerrado

Ingredient: Jenipapo

Producer: Douglas Bello

Illustrator: Andres Sandoval

The Jenipapo range was born from the jenipapo fruit tree, which grows as tall and as quickly as possible, in order to rise above the canopy and soak up the energy of the sun.

JENIPAPO is a line of suncare and fragranced products for the face and body, inspired by the protective and moisturizing properties of the jenipapo fruit. Ultra-light, sensual suncare formulas to help prevent sunburn. Apply generously - and often!

The jenipapo releases a scent with green, floral, fruity notes. Citrus, water melon and pina colada are followed languidly by a few sprays of lily of the valley in the shade of frangipani trees. The final lingering scents blend musk, sandalwood and vanilla in a captivating, sensual, feminine fragrance.