I'm sure we can all agree that a standard tube of Pringles just isn’t enough, so now the crisp brand is bringing out a tube a tall as a person.
However, only 11 lucky individuals will be able to get their hands on the giant tube of goodness, as part of a competition created by Pringles Japan.
The tubes advertised stand at 161cm (almost 5ft 3″) – the same height as the campaign’s spokesperson, Japanese YouTuber Fuwa-chan.