Ets. Antoine Massoud SAL (EAM) gathered whisky lovers for an early happy hour party to award the winner of the best bar in Lebanon competition, initiated by The Famous Grouse whisky.
Ets. Antoine Massoud SAL created an application on Facebook whereby people voted for the best bar in Lebanon through The Famous Grouse Lebanon Facebook page. Users nominated The London Bar in Hamra, as the best bar in Beirut
Mr. Kevork Djeridian, owner of The London Bar and Miss Rose-Marie Saad, loyal customer of the bar were the lucky winners of a trip to Scotland courteously of The Famous Grouse whisky.
During this lively happy hour invitees were treated to a documentary portraying the premium quality of The Famous Grouse.
"It is heart-warming to see such demand and passion towards The Famous Grouse and we are happy to be able to give the opportunity to the London bar and a customer to experience the Whiskey world in Scotland. '' declared Mr. Ramzi Nohra, Business Manager of Wine and Spirits at EAM while toasting, with the winners, to an enjoyable trip.
Bassam Mohanna, Middle East and North Africa area Manager of The Famous Grouse added: "That was the first time a competition of this kind is performed in Lebanon involving both the end user and the trade. We implemented this competition to give exposure to our trade partners and loyal customers on our facebook page and at the same time allow our fans to choose their favorite bar between our partners. The first edition was a success and reached 8,700 fans. We will be performing this contest on annual basis and trust next year we will take this contest to a higher level of exposure and participation"
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