In anticipation of its opening in Lebanon this July, Marks & Spencer, the iconic British retail brand, held a reception featuring a fashion show at the British Ambassador's residence in Beirut, on Monday June 10, 2013. The event was hosted by HE Mr. Tom Fletcher, and attended by a large number of distinguished guests and journalists from the various local media outlets.
During the event, the British Ambassador, HE Mr. Tom Fletcher, expressed his delight for the upcoming opening of M&S in Lebanon, saying, "Having a flagship British brand like Marks and Spencer in Beirut is great news for Lebanon and for Britain. British companies are at the heart of Beirut's retail boom, generating confidence here and jobs at home".
On the reasons behind selecting Beirut as a new destination for M&S in the Middle East, Mrs. Mariam Chahin, M&S's Head of Marketing, said, "It is imperative to be present in Lebanon, a country that is at the forefront of fashion and trend in the region. We, at AL-Futtaim Group together with the M&S team from the UK, are very excited to expand our portfolio to include Lebanon" Mrs. Chahin added, "We aim to offer our most innovative collection for this summer delivering great quality fashion to Lebanese Women, Men and Kids, complementing the lifestyle of their choice'
The event lasted 2 hours and included an exclusive fashion show that featured a collection snapshot of what will be available at the M&S store next month. The fashion show was followed by a reception where the guests and the media mingled, expressing their excitement and admiration towards what they had seen and heard during the event, wishing M&S a successful launch in Lebanon.
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