The New Look of BRGR.CO realized by renowned designer Gregory Gatserelia revolves around the concept of character "Cow Heads" all designed by famous Lebanese Artists .
These are hanged on the walls of the restaurant for display for a period of time. Once a year, BRGRCO and Gatserelia design will be hosting an auction aimed at benefiting different organizations for charity & good causes. BRGR.CO London will be doing the same as well... All part of our commitment is in giving back to our communities.
Each"head cow" sold will be replaced by another "head cow "designed by another volunteer artist and proposed for auction, and so on and so forth for each new "head cow".
The first artist to have designed head cows are: Marc Dibeh, Nada Debs, Karim Chaya, Najla El Zein, Mary-Lynn Massoud, Anastasia Nysten, Bokja, Zhanna Chafonova, Elsa Arab.
The idea of the head cows is more a concept than a design. The concept was created to be a communication tool. It allows to create attention and visibility by creating events around the "head Cows". It is therefore also an advertising tool that will attract people. Moreover, it's an open access to a variety of artists from all over the world.
Artists Bios
Nada Debs
Nada Debs, of Lebanese origin, was brought up in Japan. She studied Interior Architecture at the Rhode Island School of Design in the United States and started her own design company in the UK designing and producing custom furniture.
Returning to her roots in Lebanon after an absence of 40 years, Nada Debs found designs for modern Middle Eastern furniture almost non-existent. This made her determined to use her multi-cultural background to create furniture which would appeal to a global market. Nada created her company 'East and East' in the year 2000, which concentrates on designing, manufacturing and selling her own furniture and home accessory lines. The company now has retail outlets throughout Beirut: the Nada Debs Gallery, which displays the 'East & East' and 'Contemporary' collections and two Nada Debs Boutiques, which carry her home accessory collections. Globally, Nada Debs is represented in New York, Dubai, Geneva, Cairo and Amman.
Mary-Lynn Massoud
Mary-Lynn Massoud trained in ceramics at La Manufacture de Sèvres in France after completing her university studies and his since been working and teaching in Beirut. She has participated in a number of group exhibitions in France, Lebanon and Jordan among other countries.
Karim Chaya
After graduating in Industrial Design from the Rhode Island School of Design, Beirut-born Karim Chaya co-founded Abillama Chaya Industrial Design in 1997. ACID, which specializes in design, manufacturing and installation of architectural detailing, currently employs 150 craftsmen, architects, and administrators, and handles projects across the globe. In 2001, Chaya started SpockDesign, a company devoted to furniture and product design. He also actively contributes to Blatt Chaya, a family owned, traditional, colored-cement tile producer that was originally founded in the 19th Century. In addition, Chaya teaches fifth year industrial design at the Academie Libanaise des Beaux Arts. He has been invited to showcase in many exhibitions such as: 100% Design (London) and Maison et Objet (Paris) where his furniture as well as art installations have been presented. His work has been published in the local and international press including Le Figaro, Officiel Design, Monocle, Interior Design, and Interni.
Najla El Zein
Najla El Zein is an artist, interior architect and product designer based in Beirut, Lebanon. She has lived and worked in Paris and Rotterdam.
Her work is best known for its experimental approach to space where the lines between art, interiors, products and graphics are blurred. She often uses commonplace materials in unsuspecting contexts in order to re-engage forgotten senses.
Bokja
Hoda Baroudi and Maria Hibri are the Beirut based duo behind Bokja concept. The pair is a natural union of talent and creativity. They both share a common love for antiques and vintage furniture, as well as a passion for ancient textiles and tapestries from the Levant and countries along the Silk Road. Established in 2000, Bokja is an expression of respect and love for an age old culture and aesthetic human approach. The concept stands for poetic use of color, an emphasis on craftsmanship, and the sustainable use of available materials to express an artistic idea with an ever present spiritual content.
Anastasia Nysten
Finnish-Lebanese product designer Anastasia Nysten has lived a big part of her life in Beirut. After graduating in 2010 from Academie Libanaise des Beaux-Arts, she has worked in Lebanon and is now creating industrially artisanal products and spaces.
After doing some globe-trotting around the world, from New York to Buenos Aires, London to Paris, she decided to set her sails again on another journey, experimenting in the world of design and other mediums. This website serves as a sketchbook of my ideas and inspirations that she has gathered from all over .
Marc Dibeh
Marc Dibeh graduated from Academie Libanaise des Beaux Arts in Lebanon.
Zhanna Chafonova
Zhanna Chafonova is a russian born artist based between Beirut and Moscow. Having
Graduated with a bachelor degree in Marketing from Moscow State University of Printing Arts
Back in 2009, and worked briefly in that field, she found herself pursuing her true passion of
teddy bear and doll making shortly after.
Awarded with 3 internationally recognized TOBY industry choice awards, for her work in 2011 and 2013, she constantly is evolving as an artist by challenging the limits of her inspiration and technique.
Carla Baz
Carla Baz pieces are rooted in that elaborate relationship where innovative ideas meet noble materials that are worked by hand. Within that journey to their process, distinctive and unique pieces are born that hold their place in our landscape.
Carla is a French-Lebanese designer with an aspiration for creativity and a surge to explore new techniques and challenges. After studying interior architecture at ESAG Penninghen in Paris, she pursued a Masters in product design for the luxury industry at the University of Art and Design
Lausanne (ECAL) where she had the opportunity to work on several projects under the supervision of international designers such as Ronan Bouroullec, BarberOsgerby, Marti Guixé, Pierre Charpin and Umberto and Fernando Campana. She then engaged in diverse professional experiences, working in London for Burberry, Vivienne Westwood and Zaha Hadid until she felt it was time to explore her own lines.
Inspired by the exceptional heritage of Lebanese craftsmanship, and dedicated to foster synergies between her innovative approach to furniture/lighting and the very accomplished skills of Lebanese artisans, she began an inspiring sequence of experiments which resulted in small editions of her sculptural yet functional furniture.
Eva Szumilas
Born in Poland in 1977. She studied architecture at Technical University of
Wroclaw, Poland; where she graduated in 2002 with a master degree in
Architecture and City Planning. She has connected love for design and architecture and love for wanderings in oneself. Since 2004 she has been living and working in Cyprus, Ireland and Lebanon. In Beirut for the last 3 years working as an architect and furniture and object designer at the same time.
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