Beiruting News

Further to the launch of its new concept store in Dunes Center - Verdun Street and the opening of a new GS Men & GS Shoes store in ABC Department store Dbayeh highway, HST Co., Mother Company of the renowned GS multibrand stores, remodeled its branch in ABC Mall Achrafieh. This shop modernization marks an important step for the company, delivering an enhanced experience to its customers.

 

The store, which occupies an extensive area of 650 square meters on a single level, provides its customers with an enjoyable shopping experience. The interior, with distinct finishings, is presenting women's and men's ready-to-wear, leather goods, accessories and footwear collections in an eye-catching display. The wide assortments of many of its international brands are to be discovered in an appealing ambiance.

 

 

Now, the store is wider and embraces the modern style. The strong character of the chosen materials, especially the black and white metal elements, highlights the impressive boldness of the store, and blends harmoniously with the geometric lines and cases. Additionally, two video walls were installed to add a visual animation to the atmosphere, displaying the newest videos of its international brands and linking to their Facebook / Instagram pages allowing news to rotate at the bottom of the screens.

 

 

Mr. Jamil Rayess, General Manager of HST Co, commented on this event: "We believe that change is good, it's necessary to continually evolve in the retail industry. It's with this in mind that we re-launched GS at ABC Achrafieh with a brand new look providing a better shopping experience to our customers"

 

 

As GS is keen to stretch a new identity to all of its stores, this new concept will be further implemented in other GS outlets around Lebanon.