Holding the record for the greatest number of awards for Lebanon and the region at the Crystal Awards Festival, touch, the leading mobile operator in Lebanon managed by Zain Group, was honored with 11 MENA Crystal Awards in different categories during the 8th edition of this yearly event organized from 5 to 7 February 2013 at Mzaar, Kfardebian.
The company was recognized for its key focus 2012 campaigns, "In My New World" and "My Plan", "which reflect touch's leading brand positioning across Lebanon and its brand excellence in the Lebanese telecom market.
"We're proud of the recognition that we've received at this much awaited media & communication summit and for the well-deserved label of 'the Most Awarded Company at the local and regional levels'" said Nadim Khater, Chief Commercial Officer at touch. He added "The strategic and innovative thinking provided by our marketing communications partner, JWT, has not only differentiated us in the market place but at these awards as well. We are pleased to be driving our communication and the brand with JWT, the agency that also won Network of the Year at the festival."
Touch's more notable gold awards are: Touch Re-launch - Integrated driven by PR in the category of Corporate & PR Cristal, Best Animation and Best Soundtrack in the category of Production Cristal (Film Craft) for "in my new world" campaign, in addition to 7 other silver and one bronze awards.
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